We're Designers, Developers, Strategists and Sushi lovers

Bad Pug is a creative studio based in Milan, founded in 2016 by Christian Bilato and Elena Aiello.

We focus on making app, AR & VR contents, games and digital products. Bad Pug carefully crafts products and cares for every detail.

We have experience in the creative industry, producing effective and exiciting experiences for brands.

Elena Aiello
  • Instagram @elenapugger
  • Linkedin Elena Aiello
  • @elenapugger
  • Elena Aiello

Creative Artist, Pug lover

Elena is a Character designer and Illustrator with over 4 years of experience.

She has strong skills in drawing, 3d modeling and her Sushi is unforgettable.

Elena has spent the last 4 years designing children books and directing AR experiences for many brands such as Clementoni, Hasbro, Sesame Workshop, Editions Goelette and many more.

Christian Bilato
  • Instagram @christianpugger
  • Linkedin Christian Bilato
  • @elenapugger
  • Elena Aiello

Unity developer

Christian Bilato is the developer of Bad pug.

He has been responsible for bringing concepts to life for clients such as Sergio Bonelli Editore, Warner Bros, Yakult and many others. He is proficient in Unity 3D, Substance Painter, AR&VR tech.

When Christian isn't busy working on new features for his apps, he can be found playing videogames.


We combine technical and artistic skills in a professional and original mix.

Bad Pug is able to create technological and graphic solutions paying attention to every single detail.

Think of us as more of a creative partner than a resource. We can work together and achieve your goals.


Guess what's cool today? Yes, the AR filters! Your brand can be viral thanks to the filters in AR available on Instagram, Snapchat, Facebook and Tik Tok.

We can make your AR filter upon your request: game filter, beauty filter, effect filter, etc.




We create an imaginary 360° environment and a simulation of an experience. It can be joyful or scary, creativity has no limits. 

Bad pug creates VR softwares for every kind of cardboard: from the cheaper ones, to the most important visors in the market.


We design softwares for smartphone and other mobile devices.

Bad pug cares about the design, the style and the UI (user interface).

Just bring your ideas and we'll create what you need.



From the concept to the final product, we can develop a brand new product for your business. Strong graphic appeal and originality are our main mission. We can provide to create characters, animations and assets in 2d and 3d for advertising, books, websites and much more.