70 years of tex
Project: Tex AR Theme Park
We were challenged to bring the iconic world of Tex Willer to life through an immersive AR experience.
Inspired by the classic Western town setting, we designed and developed every detail of the Tex-Willer universe in 3D. The result was an interactive tabletop experience featured as part of the official Tex Exhibition in Milan and Rome.
Year: 2018
Deliverables: UX design, visual design, 3D modeling, development
Team: Join4B + Bad Pug
Western life
Sample of the Tex Model and digital render of the table and Saloon.
yakult
Yakult AR Experience – Focus Live, Milan
In 2018, we were commissioned to create an augmented reality experience for the Focus Live science and innovation event in Milan.
Our task was to design the UX and define the interactive logic of the AR application. The goal? To illustrate the positive effects of Yakult on the human body in an engaging and scientifically accurate way.
Using AR, we visualized the inner workings of the body and highlighted how Yakult supports digestive health—turning complex data into an accessible and immersive experience for the public.
A collaboration with: Join4B
Our contribution: UX design, visual design, 3D modeling, development
Healthy Choice
Interactive Silhouette
lidl ar filter
LIDL – AR Filter Challenge
An AR filter turned into a fun, branded competition—this was the creative brief from Lidl.
We designed an interactive Instagram filter where users could wear custom AR glasses, snap a selfie, and upload their photo to a dedicated site to join a special giveaway.
This simple yet playful mechanic transformed the filter into an effective engagement tool, encouraging participation and boosting brand interaction.
Year: 2019
Deliverables: UX design, visual design, 3D modeling, development
Team: Gruppo FMA + Bad Pug
Wanna try the filter? Check it out.
juventus ar filter
Juventus – AR Glasses Filter
How do you let fans try on a new pair of Juventus glasses without leaving their home? With an AR filter, of course.
In 2021, we developed an Instagram filter that allowed users to virtually wear the official Juventus eyewear. We faithfully modeled the glasses based on the real product, enabling fans to show their team pride and share their look instantly.
A simple, fun, and immersive way to engage the community and promote the new collection.
Deliverables: UX design, visual design, 3D modeling, development
Team: QMI + Bad Pug
BVLGARI
Bvlgari x Harrods – AR Metamorphosis
Experience
In 2023, we helped bring Bvlgari’s iconic Serpenti collection to life through an interactive AR experience created for the Harrods boutique in London.
By scanning a QR code displayed exclusively on the store’s window, visitors could activate an Instagram AR filter anchored to a matching silhouette on the glass. A 3D twin of the display appeared in augmented reality, transforming the physical window into a stage for an animated, interactive show.
The AR scene recreated the evolving elegance of the Serpenti line, with dynamic scales shifting in color and shape—representing continuous transformation. Users could tap on the Serpenti 75 seal to trigger a color change, becoming active participants in the metamorphosis.
This immersive experience was built using Meta Spark Studio, blending artistic storytelling with the power of Augmented Reality within the Instagram platform.
Deliverables: 3D modeling, AR design, development
Team: THINKING HAT + Bad Pug
red bull
Red Bull Italia – TikTok AR Game Filter
To boost the visibility of Red Bull Italia’s 2024 Gaming Campaign, we developed a dynamic Augmented Reality experience using TikTok’s Effect House platform.
The project aimed to engage a younger audience through a playful and interactive filter, launched during an ATL activation in the vibrant Piazza San Babila in Milan. Passers-by could scan a QR code displayed on the campaign billboard to access the TikTok filter.
Once activated, users were challenged to a fast-paced mini-game: hit as many virtual targets as possible within a few seconds. The targets appeared in random positions, making each game unique and stimulating friendly competition.
The filter was designed to encourage social sharing, engagement, and brand interaction in an energetic and contemporary way—perfectly in tune with Red Bull’s bold identity.
Year: 2024
Deliverables: 3D, AR, Development
Team: THINKING HAT + Bad Pug
