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70 years of tex

Our challenge was to develop a Tex Theme Park in AR.

Based upon the concepts of the western city, we modeled and developed every detail of the Tex-Willer World.

This interactive table was part of the Tex Exhibition

in Milan and Rome.

YEAR

2018

DELIVERABLES

UX

Visual design

3D Modeling

Development

TEAM

Join4B

Western life

Sample of the Tex Model and digital render of the table and Saloon.

yakult

We were asked to develop an AR application for the Focus live show in Milan.

Our role was to design the ux and the interactivity of the application.

The client wanted to show the benefits of Yakult on the human body and we used AR to show the scientific facts about the product.

YEAR

2018

DELIVERABLES

UX

Visual design

3D Modeling

Development

TEAM

Join4B

Healthy Choice

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Interactive Silhouette

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lidl ar filter

A filter that becomes a competition. Here is the challenge proposed by Lidl. The user activates the filter and wears special AR glasses. Then take a selfie and upload the photo to the site, taking part in a fantastic competition. The AR filter thus becomes a useful engagement to involve users.

YEAR

2019

DELIVERABLES

UX

Visual design

3D Modeling

Development

TEAM

Gruppo FMA

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Wanna try the filter? Check it out.

lidl ar filter

How to try the new Juventus glasses? Simple. Using the instagram filter. We modeled the glasses based on the existing model and the user, through the filter, could wear them and show others their favorite team.

YEAR

2021

DELIVERABLES

UX

Visual design

3D Modeling

Development

TEAM

QMI

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BVLGARI

By scanning a QR Code present exclusively in the window of the Bvlgari boutique in Harrods, an AR filter is activated on Instagram and the experience is anchored with a matching silhouette. A twin version built in 3D is anchored on the real showcase, with which you can interact with an interactive animated show. The showcase comes to life and is dressed in scales from the three main Serpenti collections with a perpetual evolution that characterizes the continuous metamorphosis. The Instagram AR filter allows you to control the metamorphosis of the scales, by pressing on the Serpenti 75 seal the colour transforms with the next one, making the people who try the experience the protagonists. For the Bvlgari Harrods project, we chose to use the potential of Meta Spark Studio, integrating Augmented Reality dynamics within the Instagram ecosystem.

YEAR

2023

DELIVERABLES

3D

AR

Development

TEAM

THINKING HAT

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BVLGARI

To strengthen Red Bull Italia's Gaming Campaign 2024, we have developed an Augmented Reality experience via a TikTok filter, created with the TikTok Effect House platform. The filter was born from the need to involve a young audience, allowing them to interact with the brand in a fun and direct way during an ATL activation in Piazza San Babila in Milan. Passers-by are invited to interact with the TikTok Filter by scanning a QR Code on the campaign billboard. Once activated, the filter offers the possibility of challenging friends and other players, increasing engagement through a game dynamic that consists of hitting virtual targets that appear in random positions. The objective of the game is to hit as many targets as possible in a limited time interval of a few seconds, thus promoting competition, sharing and fun.

YEAR

2024

DELIVERABLES

3D

AR

Development

TEAM

THINKING HAT

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